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Sahale Ale Works is an independent craft brewery based out of Southern Wisconsin that raises the bar in the already highly regarded Wisconsin craft brewery scene. From the onset Sahale Ale Works wanted to offer world class beer while telling a brand story that was unique to its origins as well as highlighting its brand philosophy. Sahale, derived from the Native American word meaning “A high place”,  set the tone for the branding to tell a story of elevated quality as well as working in its cultural and geographical roots. We worked closely with the brand founders to develop a brand identity that told their story and gave consumers a cohesive and memorable brand experience.